Rapid MVPs
Get to market within real budget and time constraints. We compress months of build into weeks of focused, opinionated execution.
Typical outcome
Production prototype in 4–8 weeks.
Accepting two new engagements for Q3
From Legacy Spreadsheets to AI-Powered Velocity.
We build rapid prototypes and turn complex manual processes into shared business rules on the web.
Three Pillars
A focused practice for teams that need to move.
Legacy to Web
Centralize spreadsheet sprawl into a single source of truth. Shared business rules, audit trails, and real workflows on the web.
Typical outcome
75%+ reduction in manual labor.
AI Automation
Custom generative AI agents and automated content engines, built into the systems your team already uses every day.
Typical outcome
Hours back per person, per week.
The Technology Fiduciary
We work in your best interest. Always. Out loud.
A fiduciary owes their client truth, judgment, and full disclosure. Most software vendors do not work that way. We do.
- Best-interest by defaultIf a feature won't pay for itself, we'll say so before you sign — and again before we build it.
- Truthfulness over comfortHard updates delivered the same day they're known. No green-status theatre.
- Daily updates, every dayA short structured note in your channel of choice. Status, blockers, what's next, what we need from you.
client-acme
Daily Update
UM
Under the MountainAPPToday at 9:02 AM
On trackDay 12 of 30
Shipped yesterday
Quote builder MVP behind the staging flag. Sales reviewed; two copy fixes coming today.
Today
Migrate the pricing rules out of
pricing-2024.xlsx into the rules engine. Pair with @dana from finance at 2pm.Blockers
None. Need login for the legacy reporting tool by EOD to scope the read-only export.
Burn
12 of 30 days · 38% of budget consumed · on track to land 4 days early.
Field Notes
Weekly writing for operators and builders.
Featured·Operations
From Tribal Knowledge to Business Rules
Every organization has a "guru"—that one indispensable person who just knows how everything works. They know which pricing exceptions to approve, how to configure the complex order, or which complianc
Apr 29, 2026·3 min read
Read the post
Operations
Why Your Spreadsheets Are a Hidden Tax on Growth
That one untouchable spreadsheet running a critical part of your business isn't free. Here's how to quantify what it actually costs — and replace it without breaking the team that depends on it.
Apr 21, 2026·8 min read
AI
AI Agents That Earn Their Keep (and the Demos That Don't)
Most generative AI demos look impressive and produce nothing of value. The agents that quietly remove hours of work every week share three properties — and one boring constraint.
Apr 14, 2026·5 min read
Practice
The Four-Week MVP, Honestly: How Scope Protects Your Budget
A four-week prototype isn't a miracle. It's a series of unglamorous decisions made early — about scope, defaults, and what stays out of v1 — that protect your budget and ship something real.
Apr 7, 2026·4 min read
Discovery
Tell us what's slow.
A 30-minute call. No deck, no pitch. We listen, ask, and tell you whether we're the right fit — and who is, if we aren't.
- Mutual NDA available on request
- We respond within one business day